GMD

Marketing Outsourcing

Developing strategy based on the overall results of comprehensive market research, competitor analysis as well as company SWOT analysis

Merchandising Outsourcing

Ensuring the best in-store position and display of your product in the Republic of Armenia and Artsakh as well as their monitoring

Sales Outsourcing

Outsourcing of the sales team in Yerevan, all regions of Armenia and Artsakh

Market Research

Doing comprehensive quantitative-qualitative research of the market, competitors and consumers, as well as organizing focus groups

Capacity Building

Providing advanced training to your staff on marketing, merchandising and sales

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Our mission

Our mission

Our Mission 

 

Grow your business through marketing, creating new opportunities, increasing brand awareness and ensuring effective growth. We combine strategic thinking, creative solutions and innovative approaches to ensure the success of your business.

 

We believe that honesty, hard work and responsibility are the basis of all our initiatives. Flexibility and innovative thinking allow us to quickly respond to changes, while discipline guarantees stable and high-quality results. Using these principles, we create reliable and effective partnerships, contributing to the growth of your business.

 

Our History

 

After 16 years of working in various management positions in the largest taxpayer company in Armenia, Grand Holding, we made a very interesting discovery. Today, the marketing and merchandising sector in Armenia is generally underdeveloped. Almost all organizations, when talking about marketing, mean advertising, design and SMM, while local manufacturing and import organizations do not have merchandising departments. As a result, multinational companies with strong marketing departments in their countries dominate almost all Armenian markets.

The main reason for the underdevelopment of the sector is that it is too expensive and resource-intensive for local companies to have multifunctional marketing and merchandising teams. Therefore, the idea arose to offer a full range of marketing, merchandising and sales outsourcing services.

As a result, organizations can have a large, multifunctional marketing and merchandising team for very little money. This will allow them to quickly increase their competitive advantage and become leaders in the local market.

 

Creative Team

Our Team Members

Arpine Novshadyan (MBA)
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Founding Director
Meri Ghazaryan
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Marketing Specialist
Nane Arakelian
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Digital marketing specialist
Elen Ghazaryan
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SMM Specialist
Heghine Hovhannisyan
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Graphic Designer
Gor Petrosyan
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IT specialist
Karen Tataryan
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Vice CEO/ Business Development
Maria Khachatryan
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Lawyer